Secondary
sunday. may 20. 2012


  
by marina
Figure1
Exciting news!

My article was recently published in User Experience, magazine of the Usability Professionals Association (UPA) . I wrote it about using mind-mapping to take notes during usability testing instead of typing notes (or writing super fast) in linear fashion.

I've been using this method for quite a while and prefer it over traditional note-taking. The publication process was tedious at best, and in fact, I didn't even know they decided to publish it until a reader in Canada contacted me to ask about the method.

Today the actual magazine arrived in the mail and my article is featured on the cover and (Mark is convinced) also referenced in a cartoon. It's not the New Yorker, but the editor did say it's published in six continents (come on, penguins in Antartica!) and has a reader base of over 6,000. Yay!

Click here to read the article.




Surely the cartoon is about your article...The first page mentions the cartoon is in reference to two articles, and yours is the only one that fits that reference ;)
...mused mark at 02:11, Thu Mar 2012


mind-mapping rock star :) so cool, nicely done & reads well too!
...mused Adam at 22:24, Thu Apr 2012


your name .    what is one + three? (please spell the answer)  


  
by mark







Awww….! My little angel!!:-)))))
...mused Tanya at 20:44, Tue Feb 2012


request- the audience is listening
...mused Adam at 05:16, Fri Mar 2012


your name .    what is one + three? (please spell the answer)  


  
by mark
Images
Over the course of the last few months, I have been obsessed. Watching, reading, recording, and writing everything music. Movies, strictly documentaries, it seems. And, now, I think I have formulated something worth vocalizing here.

One of the films I watched recently, was I Need That Record!, about the death of the independent record store. The movie tied in many themes, but more often that not came back to the premise that business, way of life, and fast food culture played major parts in pushing out the small business(record store) owner. Actually, this tied in as well to the Wilco documentary I Am Trying to Break Your Heart, about the recording of their 2002 album Yankee Hotel Foxtrot. In that movie, as well, we see the constant push and pull between the artist wanting to create a deeper expression of the human experience, versus the constant corporate need for instant hit records, or God forbid, ROI.

Of course, this is nothing new, but at times I guess when you see figures placed in front of you, it opens your eyes even wider. The fact that music now more than ever is a plastic packaging of razor thin creativity sprinkled with tried and true regurgitated themes really got me wondering why…I mean, at some level I could understand people, for example, forgoing interesting cuisine for chain level safety and the ease/price of fast food in a struggling economy, but why music? Why are people so willing to accept such mediocre music, which can be such a highly personal form of art? And, often times, the more popular watered down stuff is more expensive? (see the way they raise prices now as artists sell more)

I always looked at purchasable music as the perfect confluence of all manners of art (and on a similar theme, computer games with the addition of programming). When I was young and I purchased an album (or tape, or CD), you received a complete work of many disciplines. A physical artifact (as described lovingly in the film), that contained artwork, often times provocative….poetry in form of printed lyrics…and a album of songs that worked towards a whole, often telling a story. As well, there was production and engineering that conveyed mood, and amazed you, as you struggled to grasp how these moments of expression were captured so clearly. You would sit, study the liner notes…wonder who those people were the band was thanking. Wonder what it would be like to contribute…Stare at the artwork, dream in the cover and be enchanted, horrified, thrilled, perplexed….And then journey through the songs…Side 1…The beginning of a journey…Side 2, another…Wondering, how the story would resume after intermission…Where we were headed…Knowing how much thought was put into the songs selected for the album..And their order…Nothing was by chance... Each with an opening…crescendo, ending….It laid the story of the artists at that time in their lives..And, as yours, the listener….Or, at least it once did…

Watch the movie discuss the way MBA's infiltrated the industry (and really, any industry where people consume), and reduced the art to, as quoted by the head of a major label, "pushing product"…There is no developing artists now: Labels spend more on marketing and music videos for one single than they do recording the whole album. And why? Why do people accept this?

The other day at work, as the work day dwindled, a few of us sat in the kitchen, and for one turn through, played the island game…You know the game… You are stranded, on an island, and you have to choose one album the rest of your life. It made me think all weekend... Can people now even answer that? Or would it be 20 iTunes songs….None connected…No stories to tell…No good with the bad…No, well, accepting that track 3 isn't as good, but it lays the groundwork for a refrain later in the album…No appreciating that a band may try other styles even though it may not be what genre their "hit" single was…No understanding or thinking at all anymore...

And with regard to the island game, I wondered, would your answer be different if others weren't listening? Is music now just a big DJ booth to constantly impress your friends? Songs just a disposable 10mb grain of media in a vast beach of faceless, 2 minute downloads?

Really, though, maybe it scared me a bit. Do we really need to wait till we are stranded on an island to realize that once there was a time we appreciated one cohesive album because it spoke to us? Or is that not what music is anymore?






Just something to add to the discussion: IMO capitalism (which so many conservatives and right-wing types tout is the only thing this country should be concerned with preserving) pretty much has been the driving force behind dumbing down and ruining most things that matter in our culture. For the sake of profit almost all industries have really invested heavily into molding the consumers into what they would like them to be. MBA's, Psychologists, and Marketing professionals have made careers out of limiting choice, quality, or creativity on the part of product fulfillment in the interest of providing the consumer predictable choices for the sake of profit over consumer satisfaction. Its killing everything around us. Examples can be found in any industry you look. The Chinese made i-(fill in the blank) device in your hand now made by people under slave conditions and total shame as opposed to well paid employees that would be proud of the product. The buildings we now construct that can't go up fast enough in order to start turning profits foregoing quality craftsmanship. And, like you pointed out, in the arts where the creativity can be widdled out of creativeness to form a guaranteed sell-able product. Next time someone wants you to take a survey, an opinion poll, or participate in a focus group to better their product, I think maybe we should all just keep our mouths shut for the benefits of those around us. :)
...mused Adam P. at 17:25, Mon Feb 2012


I agree wholeheartedly...

I can't help but be angered by the veil of blind capitalism as a positive thing when we see what havok it can have long term on countless other things. Granted, I don't mean to condem the basic concept, but the problem is that when you introduce people, soul-less, greed driven meglomaniacs (and rationalize from an increasingly disassociate point of view), everything become abstract numbers to manipulate for personal, or "corporate" gain. Nothing makes me more sick then to hear people (specifically business people) refer to their fellow man as "resources". How cold hearted is that...
...mused mark at 19:10, Mon Feb 2012


your name .    what is one + three? (please spell the answer)  


  
by marina
Screen shot 2011-12-31 at 12
Another year has come to an end. I'm fond of the idea of self-reflection and quantification, although that's not something I readily do. It can be disconcerting at best. Every year comes with its own challenges and this one has been no exception.

Thus, instead of reflecting on 2011, and bulleting best and worst of lists, I will look to 2012. I have special interest as of late in things outside my comfort zone, and wonder how close I can come to those particular edges. This may be because of 2011 and its earlier friends 2010 and 2008, so now that I think about it, this is a form of reflection. We are the products of the past, collective and individual. When early explorers drew up original maps of the world, they used the term “here be dragons” to denote uncharted locations they considered dangerous. Thus, this is my wish for you, "Internet." May 2012 be the year you explore your own edges and find your dragons. Who knows, you may see me there.

(Full disclosure: This happens to be the Year of the Dragon, but this post is completely coincidental!)




Last year a dragon bit me bad, I hope to slay a few this year. Either way, slay or be slain, much more exciting than looking from the known shores. See you out there
...mused Adam at 21:25, Wed Jan 2012


Very true and I think you can do it. I always think back to you skiing down the black run while I was terrified. That's actually one of my edges, so I'll try to take an example from you. :)
...mused Marina at 18:52, Fri Jan 2012


Ahh...old Blackie.... those Dragons can be almost anything in life, but on the topic of physical/emotional boundaries its something I enjoy too much to not talk about further and I just want to share a little that may or may not help. I once heard a professional snowborder talk about fear and he said something so simple but yet a perfect conveyance of inspiration to defy your fear. Something along the lines of "Doing something badass is just too sexy to be scary". And that, as silly and simpleton as it sounds, really hits it. There is nothing like dancing on the edge of your cognitive control over the physical body. There will be lots of times when the result is failure, but when it goes right you will be crawling out of your skin with immense primal joy. I'm not saying to go out and kill yourself, but any physical pain is just confirmation that indeed you are chasing the Dragon. :)
...mused Adam at 15:25, Fri Jan 2012


your name .    what is one + three? (please spell the answer)  


  
by mark
Mustacheweb
My dearest friends, my most cunning of enemies…

Thus ends Movember…

For the last 30 days, myself and a group of brave men at Viewpoints (and others, throughout the world) adorned a curious outcropping of bristle upon our lips to raise awareness (and greenbacks, in the parlance of mustachioed men gone past) for men's cancer research and eradication.

And, I must say, I felt quite saucey…I was compelled to wear the finest of suits, sip only the priciest of cognacs, and smother my hair with only the greasiest of greases. But now, alas, the time has come to return to my slovenly ways, so I leave you, now, cruel world, less one mustachioed gentleman. Thank you to all who contributed to the cause, it is surely quite worthy…

And to my mustache, I say, arividerchi…

We shall meet again…




Respect the current hour and date! .. Respect every single minute, because she will die and will never happen again ...
...mused Tatiana at 20:16, Wed Nov 2011


your name .    what is one + three? (please spell the answer)  



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what's now?

mark is reading...

wind up bird chronicle
by haruki murakami
cryptonomicon
by neal stephenson

listening to...

bedlam in goliath
by the mars volta

marina is reading...

linchpin: are you indispensable?
by seth godin

listening to...

holy smoke
by gin whigmore

watching...

californication